LEGO Group Unveils The World’s Biggest FIFA World Cup Trophy In New York City!
The LEGO Group and FIFA have unveiled a giant brick-built World Cup trophy in New York!
The huge LEGO recreation of the iconic FIFA World Cup trophy stands at a whopping 8.47 metres high and it made from an eye-watering 1.36 million bricks. It took 59 expert building a total of 7,040 hours to build. The unveiling was led by former FIFA World Cup winner Cafu, who helped reveal the giant LEGO FIFA World Cup trophy alongside a group of fans representing the nations still competing in the tournament. Together, they completed the final pieces of the ambitious build, celebrating the power of football and play to unite people across cultures, generations and communities
If you live local, head down to the Rockefeller Plaza, where the impressive model can be seen. Check out the time lapse video and photos from the unveiling ceremony below. Please share your thoughts in the comments section.
Official details:
Football legend Cafu joins fans as the LEGO Group unveils the world’s biggest FIFA World Cup Trophy
in New York City
Built from more than 1.36 million LEGO® bricks, this is one of the largest LEGO builds ever createdStanding 8.47 metres tall (27ft), the giant installation took 7,040 hours to build and a team of 59 experts to bring to life
Unveiled by football legend Cafu at the official opening of the LEGO Fan Zone in New York City, the build celebrates bringing fans together through the love of play as excitement builds towards the final stages of FIFA World Cup 2026
The LEGO build follows the launch of the LEGO Group’s latest LEGO Editions sets featuring four legendary players reimagined as minifigures; Cristiano Ronaldo, Kylian Mbappé, Lionel Messi and Vini Jr
Fans can visit the LEGO FIFA World Cup Trophy
BILLUND, DENMARK 6th July 2026: Today, the LEGO Group and FIFA unveiled an extraordinary LEGO® recreation of the iconic FIFA World Cup Trophy
Towering 8.47 metres high (approximately 27ft) and constructed from more than 1.36 million LEGO bricks, the spectacular installation is the largest mobile LEGO build to exist and the biggest FIFA World Cup
The unveiling was led by former FIFA World Cup
Cafu said, “The FIFA World Cup Trophy is one of the most iconic symbols in sport, and seeing it recreated on this scale with LEGO bricks is truly incredible. The craftsmanship, creativity and attention to detail are remarkable. Football has always been about bringing people together. Whether you’re playing in the street, cheering from the stands or watching with family and friends, it is one of the greatest tools for social inclusion in the world. And this installation is a fantastic way to celebrate that spirit ahead of the FIFA World Cup 2026
Built by a team of 59 designers, engineers, model builders and technicians at the LEGO Group’s Model Production facility in Kladno, Czech Republic, the giant trophy took eight months to develop and more than 7,000 hours to build and assemble. Fans can watch the build come to life in a behind-the-scenes timelapse video here.
The installation forms part of the LEGO Group’s ongoing mission to inspire and develop the builders of tomorrow, bringing fans together through shared moments of creativity, imagination and play as excitement builds for the world’s biggest sporting event. It also continues the LEGO Editions football campaign, which in recent months has included the launch of the LEGO® Editions collection, reimagining football icons Cristiano Ronaldo, Lionel Messi, Kylian Mbappé and Vini Jr. as LEGO minifigures for the first time, alongside exclusive behind-the-scenes content and collectible sets designed to bring supporters even closer to the tournament. Most recently, the campaign’s “Everyone Wants a Piece” film brought the four football superstars together in LEGO minifigure form and generated strong viral engagement across social platforms, further celebrating the universal connection between football and play.
Federico Begher, SVP for Product, Marketing and Development at the LEGO Group said, “Football and play have a unique ability to bring people together, and through our partnership with FIFA we are proud to help fans feel united by the love of play during FIFA World Cup 2026
The LEGO® FIFA World Cup Trophy
Extending beyond the Plaza, the Champions Garden brings imagination and storytelling to life, inviting fans to celebrate together through the love of play during the final stages of FIFA World Cup 2026
The New York activation forms part of a global celebration spanning markets across North America, Europe and Asia-Pacific, where the LEGO Group is bringing football fans together through the love of play. From fan villages and football-themed challenges to interactive build experiences, creative co-creation projects and community events, each activation is designed to inspire connection, creativity and shared moments of joy throughout FIFA World Cup 2026
Some outstanding facts around the build include:
47 metres tall, including its podium
Built from 1,363,402 LEGO bricks
Contains approximately 4.2 tonnes of LEGO bricks
Required 7,040 hours of model building and assembly
Developed and built in just eight months
Created by a team of 59 specialists, including designers, engineers, model builders and assembly technicians
Constructed in 16 major sections to enable transportation and rapid installation
Supported by an internal steel structure weighing approximately 3.5 tonnes
Largest pallet footprint: 230cm x 230cm
Heaviest pallet: approximately 2,000kg
The LEGO® FIFA World Cup Trophy
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